Direct Mail for Direct Sales
Although I love the possibilities of the Internet for marketing and building your direct sales business, there’s nothing like the good old mail system for getting your name around your community and in...
View ArticleOffering a Layaway Plan in Direct Sales
Have you ever had a potential customer say “oh I’d love to buy that but I can’t afford it?” Most of us are taught to overcome that objection, to prove the worth or value of the product. However if the...
View ArticleUsing Your Business Card to Market
What exactly is a business card? For me, my business card is one of the least expensive forms of advertising I possess. Full Article
View ArticleAre You Listening To Your Customer?
All of us want to make a sale. However that sale will only come if we offer our customer exactly what they want. Full Article
View ArticleKnow Your Product Line
This article is for those people representing direct sales companies that manufacture more than a handful of products. When I speak to folks involved in network marketing, representing companies that...
View ArticleCan Article Marketing Help Your Direct Sales Business?
One of the most frequent questions I am asked is “how can I advertise for free?” I have never supported methods such as free classifieds. Nobody reads this. If you look, thousands of folks come and...
View ArticleAre You Talking to Your Family and Friends About Your Direct Sales Business?
If you are looking to your family and friends to make the sales to build your business, you just might be looking in the wrong place. Full Article
View ArticleSecond Impression
You know the old saying “first impressions can last a life time”. Well, I believe that second impressions can be more important than first impressions. Full Article
View ArticleUnderstanding Target Markets
Who is your target market? If your answer is “everyone” or “several†then you don’t have a target market. If you try to sell to “everyone†then you’re hurting yourself and diluting your...
View Article7 Steps to Get Out of the Direct Sales Rut
Business not flowing as well as you would like? Did you have a great holiday rush and now your direct sales business appears to have come to a screeching halt? Here are seven steps you can take to...
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